LINE Coupons
Mar. 2019 – Aug. 2019
LINE Coupons
Mar. 2019 – Aug. 2019
LINE
Coupons
Mar. 2019 – Aug. 2019
Mobile App
Launched in Japan and Thailand
LINE & Yahoo Japan Corporation, Tokyo
Mobile App
Launched in Japan and Thailand
LINE & Yahoo Japan Corporation, Tokyo
Mobile App
Launched in Japan and Thailand
LINE & Yahoo Japan Corporation, Tokyo
EN
LINE Coupon is a service that allows businesses to create and manage coupons within the LINE platform. Customers can present their mobile coupons when visiting a store to receive the discount or free gift specified in the coupon. Compared to paper coupons, LINE mobile coupons are more economical for businesses to print and distribute, and are effective in driving store visits and product sales.
JP
LINEクーポンは、企業がLINEプラットフォーム上でクーポンを作成・管理できるサービスです。ユーザーは店舗を訪れた際にスマートフォンでクーポンを提示することで、割引や特典を受け取ることができます。紙のクーポンと比べて、LINEのモバイルクーポンは印刷や配布のコストを抑えられるため、企業にとって経済的であり、集客や売上向上にも効果的です。
KR
라인 쿠폰은 기업이 LINE 플랫폼 내에서 쿠폰을 생성하고 관리할 수 있는 서비스입니다. 고객은 매장을 방문할 때 모바일 쿠폰을 제시하면, 쿠폰에 명시된 할인이나 사은품을 받을 수 있습니다. 라인 모바일 쿠폰은 종이 쿠폰에 비해 인쇄 및 배포 비용 면에서 더 경제적이며, 매장 방문과 제품 판매에 효과적입니다.
Role
As a member of the LINE Creative Center in Tokyo, Japan, I was responsible for the UI design of LINE Coupon. My role involved redesigning the LINE Coupon interface, implementing new features, creating design guidelines, and designing event banners.
EN
LINE Coupon is a service that allows businesses to create and manage coupons within the LINE platform. Customers can present their mobile coupons when visiting a store to receive the discount or free gift specified in the coupon. Compared to paper coupons, LINE mobile coupons are more economical for businesses to print and distribute, and are effective in driving store visits and product sales.
JP
LINEクーポンは、企業がLINEプラットフォーム上でクーポンを作成・管理できるサービスです。ユーザーは店舗を訪れた際にスマートフォンでクーポンを提示することで、割引や特典を受け取ることができます。紙のクーポンと比べて、LINEのモバイルクーポンは印刷や配布のコストを抑えられるため、企業にとって経済的であり、集客や売上向上にも効果的です。
KR
라인 쿠폰은 기업이 LINE 플랫폼 내에서 쿠폰을 생성하고 관리할 수 있는 서비스입니다. 고객은 매장을 방문할 때 모바일 쿠폰을 제시하면, 쿠폰에 명시된 할인이나 사은품을 받을 수 있습니다. 라인 모바일 쿠폰은 종이 쿠폰에 비해 인쇄 및 배포 비용 면에서 더 경제적이며, 매장 방문과 제품 판매에 효과적입니다.
Role
As a member of the LINE Creative Center in Tokyo, Japan, I was responsible for the UI design of LINE Coupon. My role involved redesigning the LINE Coupon interface, implementing new features, creating design guidelines, and designing event banners.
EN
LINE Coupon is a service that allows businesses to create and manage coupons within the LINE platform. Customers can present their mobile coupons when visiting a store to receive the discount or free gift specified in the coupon. Compared to paper coupons, LINE mobile coupons are more economical for businesses to print and distribute, and are effective in driving store visits and product sales.
JP
LINEクーポンは、企業がLINEプラットフォーム上でクーポンを作成・管理できるサービスです。ユーザーは店舗を訪れた際にスマートフォンでクーポンを提示することで、割引や特典を受け取ることができます。紙のクーポンと比べて、LINEのモバイルクーポンは印刷や配布のコストを抑えられるため、企業にとって経済的であり、集客や売上向上にも効果的です。
KR
라인 쿠폰은 기업이 LINE 플랫폼 내에서 쿠폰을 생성하고 관리할 수 있는 서비스입니다. 고객은 매장을 방문할 때 모바일 쿠폰을 제시하면, 쿠폰에 명시된 할인이나 사은품을 받을 수 있습니다. 라인 모바일 쿠폰은 종이 쿠폰에 비해 인쇄 및 배포 비용 면에서 더 경제적이며, 매장 방문과 제품 판매에 효과적입니다.
Role
As a member of the LINE Creative Center in Tokyo, Japan, I was responsible for the UI design of LINE Coupon. My role involved redesigning the LINE Coupon interface, implementing new features, creating design guidelines, and designing event banners.
Traditional paper coupons can be costly, design, printing, and mailing often add up to hundreds of thousands of yen annually if distributed regularly. Mobile coupons, in contrast, eliminate printing and postage costs. With minimal effort and no financial risk, they offer a highly efficient promotional solution for businesses.
Traditional paper coupons can be costly, design, printing, and mailing often add up to hundreds of thousands of yen annually if distributed regularly. Mobile coupons, in contrast, eliminate printing and postage costs. With minimal effort and no financial risk, they offer a highly efficient promotional solution for businesses.
LINE’s internal research found that 58.3% of users on LINE Messenger redeem coupons delivered via official accounts of stores or brands. Users respond positively to mobile coupons, as they provide the same value as paper ones but are easier to carry, less likely to be lost, and instantly accessible.
LINE’s internal research found that 58.3% of users on LINE Messenger redeem coupons delivered via official accounts of stores or brands. Users respond positively to mobile coupons, as they provide the same value as paper ones but are easier to carry, less likely to be lost, and instantly accessible.
For businesses, digitization makes it possible to track redemption rates and customer behavior, enabling smarter distribution strategies that drive foot traffic and sales. For users, the experience is seamless, they get easy access to deals without the clutter of paper, improving both convenience and satisfaction.
For businesses, digitization makes it possible to track redemption rates and customer behavior, enabling smarter distribution strategies that drive foot traffic and sales. For users, the experience is seamless, they get easy access to deals without the clutter of paper, improving both convenience and satisfaction.
Initial
Redesigned
Redesigning for Clarity and Usability
Initial release in 2018
-> Design update in 2019
LINE Coupon was initially launched in fall 2018. However, shortly after its release, both users and merchants identified several usability issues:
Pastel color schemes reduced the visual impact of product images.
Unclear guidelines for image placement led to operational difficulties when managing coupon content.
In response to this feedback, the LINE Coupon team began a full interface redesign in 2019, focusing on optimizing the mobile experience while visually aligning with the familiarity of traditional paper coupons.
Mobile-first redemption flow
The entire user journey—from discovery to redemption—was redesigned to feel intuitive and seamless on smartphones.
Streamlined actions
Downloading and redeeming coupons became faster and easier, reducing friction for users.
Personalization & engagement
Users could now bookmark coupons, and popular deals were highlighted on the home screen to boost discoverability.
Improved visual hierarchy
Critical information like pricing and brand details was prioritized through thoughtful layout and typography, improving scanability.
Visual guidelines refinement
Clearer rules for image usage and color schemes ensured consistency and better product visibility.
Multilingual support
Typography and layout were tested and refined to support multiple languages, including Japanese and Thai.
Initial
Redesigned
Redesigning for Clarity and Usability
Initial release in 2018
-> Design update in 2019
LINE Coupon was initially launched in fall 2018. However, shortly after its release, both users and merchants identified several usability issues:
Pastel color schemes reduced the visual impact of product images.
Unclear guidelines for image placement led to operational difficulties when managing coupon content.
In response to this feedback, the LINE Coupon team began a full interface redesign in 2019, focusing on optimizing the mobile experience while visually aligning with the familiarity of traditional paper coupons.
Mobile-first redemption flow
The entire user journey—from discovery to redemption—was redesigned to feel intuitive and seamless on smartphones.
Streamlined actions
Downloading and redeeming coupons became faster and easier, reducing friction for users.
Personalization & engagement
Users could now bookmark coupons, and popular deals were highlighted on the home screen to boost discoverability.
Improved visual hierarchy
Critical information like pricing and brand details was prioritized through thoughtful layout and typography, improving scanability.
Visual guidelines refinement
Clearer rules for image usage and color schemes ensured consistency and better product visibility.
Multilingual support
Typography and layout were tested and refined to support multiple languages, including Japanese and Thai.
Initial
Redesigned
Redesigning for Clarity and Usability
Initial release in 2018
-> Design update in 2019
LINE Coupon was initially launched in fall 2018. However, shortly after its release, both users and merchants identified several usability issues:
Pastel color schemes reduced the visual impact of product images.
Unclear guidelines for image placement led to operational difficulties when managing coupon content.
In response to this feedback, the LINE Coupon team began a full interface redesign in 2019, focusing on optimizing the mobile experience while visually aligning with the familiarity of traditional paper coupons.
Mobile-first redemption flow
The entire user journey—from discovery to redemption—was redesigned to feel intuitive and seamless on smartphones.
Streamlined actions
Downloading and redeeming coupons became faster and easier, reducing friction for users.
Personalization & engagement
Users could now bookmark coupons, and popular deals were highlighted on the home screen to boost discoverability.
Improved visual hierarchy
Critical information like pricing and brand details was prioritized through thoughtful layout and typography, improving scanability.
Visual guidelines refinement
Clearer rules for image usage and color schemes ensured consistency and better product visibility.
Multilingual support
Typography and layout were tested and refined to support multiple languages, including Japanese and Thai.
F
A
B
C
C
D
E
F
A
Browsing coupons
B
Banners on LINE Messenger
C
Brands
D
Coupons
E
Redeeming a coupon
F
Scenarios
Information and events delivered by the Official Account
Information and events delivered by the Official Account
Information and events delivered by the Official Account
A
B
C
D
D
D
A
OA banners
B
Quick menus
C
Introductory banners
D
Variation
Selected images sourced from:
Selected images sourced from:
Selected images sourced from:
