LINE Coupon

LINE Coupon

Hybrid App

Hybrid App

Released in Japan and Thailand

Released in Japan and Thailand

LINE Corporation (2019)

LINE Corporation (2019)

EN

EN

LINE Coupon is a service that allows businesses to create and manage coupons within the LINE platform. Customers can present their mobile coupons when visiting a store to receive the discount or free gift specified in the coupon. Compared to paper coupons, LINE mobile coupons are more economical for businesses to print and distribute, and are effective in driving store visits and product sales.

LINE Coupon is a service that allows businesses to create and manage coupons within the LINE platform. Customers can present their mobile coupons when visiting a store to receive the discount or free gift specified in the coupon. Compared to paper coupons, LINE mobile coupons are more economical for businesses to print and distribute, and are effective in driving store visits and product sales.

JP

JP

LINEクーポンは、事業者がLINEプラットフォーム内でクーポンを作成・管理できるサービスです。顧客は、店舗訪問時にモバイルクーポンを提示することで、クーポンに記載された割引やプレゼントの特典を受けることができます。LINEモバイルクーポンは、紙のクーポンに比べて事業者のクーポン印刷及び配布の面でより経済的であり、店舗訪問及び商品販売誘導にも効果的です。

LINEクーポンは、事業者がLINEプラットフォーム内でクーポンを作成・管理できるサービスです。顧客は、店舗訪問時にモバイルクーポンを提示することで、クーポンに記載された割引やプレゼントの特典を受けることができます。LINEモバイルクーポンは、紙のクーポンに比べて事業者のクーポン印刷及び配布の面でより経済的であり、店舗訪問及び商品販売誘導にも効果的です。

KR

KR

라인 쿠폰은 사업자가 라인 플랫폼 내에서 쿠폰을 생성하고 관리할 수 있는 서비스입니다. 고객은 매장 방문시 모바일 쿠폰을 제시하여 쿠폰에 명시된 할인이나 사은품 혜택을 받을 수 있습니다. 라인 모바일 쿠폰은 종이 쿠폰 대비 사업자의 쿠폰 인쇄 및 배포 측면에서 더 경제적이며 매장 방문 및 제품 판매 유도에도 효과적입니다.

라인 쿠폰은 사업자가 라인 플랫폼 내에서 쿠폰을 생성하고 관리할 수 있는 서비스입니다. 고객은 매장 방문시 모바일 쿠폰을 제시하여 쿠폰에 명시된 할인이나 사은품 혜택을 받을 수 있습니다. 라인 모바일 쿠폰은 종이 쿠폰 대비 사업자의 쿠폰 인쇄 및 배포 측면에서 더 경제적이며 매장 방문 및 제품 판매 유도에도 효과적입니다.

라인 쿠폰은 사업자가 라인 플랫폼 내에서 쿠폰을 생성하고 관리할 수 있는 서비스입니다. 고객은 매장 방문시 모바일 쿠폰을 제시하여 쿠폰에 명시된 할인이나 사은품 혜택을 받을 수 있습니다. 라인 모바일 쿠폰은 종이 쿠폰 대비 사업자의 쿠폰 인쇄 및 배포 측면에서 더 경제적이며 매장 방문 및 제품 판매 유도에도 효과적입니다.

Role

Role

As a member of the LINE Creative Center in Tokyo, Japan, I was responsible for the UI design of LINE Coupon. My role involved redesigning the LINE Coupon interface, implementing new features, creating design guidelines, and designing event banners.

As a member of the LINE Creative Center in Tokyo, Japan, I was responsible for the UI design of LINE Coupon. My role involved redesigning the LINE Coupon interface, implementing new features, creating design guidelines, and designing event banners.

Paper coupons can cost tens of thousands of yen (hundreds of dollars) per coupon for design, printing, and posting, which can add up to hundreds of thousands of yen (thousands of dollars) per year if they're distributed regularly. Mobile coupons, on the other hand, are free to print and post. With no financial risk and minimal labor, they are an attractive promotional tool for businesses.

Paper coupons can cost tens of thousands of yen (hundreds of dollars) per coupon for design, printing, and posting, which can add up to hundreds of thousands of yen (thousands of dollars) per year if they're distributed regularly. Mobile coupons, on the other hand, are free to print and post. With no financial risk and minimal labor, they are an attractive promotional tool for businesses.

According to LINE's own research, 58.3% of LINE Messenger users redeem coupons sent from official LINE accounts of businesses and shops. Users are positive about receiving and redeeming mobile coupons because digital coupons are essentially the same as paper ones, but since they are electronic, they are less likely to be lost and are not bulky, making them easier to carry around.

According to LINE's own research, 58.3% of LINE Messenger users redeem coupons sent from official LINE accounts of businesses and shops. Users are positive about receiving and redeeming mobile coupons because digital coupons are essentially the same as paper ones, but since they are electronic, they are less likely to be lost and are not bulky, making them easier to carry around.

LINE Coupon benefits both businesses and users. By digitizing coupons, merchants can track the number and percentage of redemptions. This data allows businesses to optimize their coupon distribution, encouraging customers to visit and make purchases, ultimately supporting business growth. Users, in turn, can enjoy great deals through digital coupons.

LINE Coupon benefits both businesses and users. By digitizing coupons, merchants can track the number and percentage of redemptions. This data allows businesses to optimize their coupon distribution, encouraging customers to visit and make purchases, ultimately supporting business growth. Users, in turn, can enjoy great deals through digital coupons.

Problem-solving for LINE Coupon.

Problem-solving for LINE Coupon.

Initial

Redesigned

Redesigning UI

Redesigning UI

Initial release in 2018

Initial release in 2018

Design update in 2019: contributed

Design update in 2019: contributed

LINE Coupon was first rolled out in the fall of 2018. However, shortly after deployment, users and merchants pointed out the following common problems with them.

The large amount of text is distracting and creates an overall impression of clutter.

The pastel colors used in the interface make product images less appealing.

In addition, the existing UI had unclear guides for the product image areas, which made it difficult to manage in terms of service operation. To address these issues, LINE Coupon began to improve its interface design about a year later in 2019. Since physical coupons had a relatively standardized image, LINE Coupon aimed to convey that image clearly and attractively within the limited mobile space. As a result, LINE Coupon was improved in the following ways to address user and business complaints.

Designing a coupon redemption process specifically optimized for the smartphone experience.

Reducing tasks and steps to download and redeem coupons, making them more accessible.

Adding the ability to bookmark coupons and showing popular coupons on the very first screen.

Establishing a clear visual hierarchy by carefully prioritizing key information, such as pricing and brand information.

Refining guidelines for colors and image usage to maximize image visibility and facilitate operations.

Testing typography and layout to cater to multiple languages: Japanese, Thai

LINE Coupon was first rolled out in the fall of 2018. However, shortly after deployment, users and merchants pointed out the following common problems with them.

The large amount of text is distracting and creates an overall impression of clutter.

The pastel colors used in the interface make product images less appealing.

In addition, the existing UI had unclear guides for the product image areas, which made it difficult to manage in terms of service operation. To address these issues, LINE Coupon began to improve its interface design about a year later in 2019. Since physical coupons had a relatively standardized image, LINE Coupon aimed to convey that image clearly and attractively within the limited mobile space. As a result, LINE Coupon was improved in the following ways to address user and business complaints.

Designing a coupon redemption process specifically optimized for the smartphone experience.

Reducing tasks and steps to download and redeem coupons, making them more accessible.

Adding the ability to bookmark coupons and showing popular coupons on the very first screen.

Establishing a clear visual hierarchy by carefully prioritizing key information, such as pricing and brand information.

Refining guidelines for colors and image usage to maximize image visibility and facilitate operations.

Testing typography and layout to cater to multiple languages: Japanese, Thai

F

A

B

C

C

D

E

F

A

Browsing coupons

B

Banners on LINE Messenger

C

Brands

D

Coupons

E

Redeeming a coupon

F

Scenarios

Information and events delivered by the Official Account within the Line Messenger.

Information and events delivered by the Official Account within the Line Messenger.

A

B

C

D

D

D

A

OA banners

B

Quick menus

C

Introductory banners

D

Variation

Currently in Seoul,

South Korea

Copyright © Yuri Sung 2024

Copyright © Yuri Sung 2024

Currently in Seoul,

South Korea

Copyright © Yuri Sung 2024

Copyright © Yuri Sung 2024