LINE Insurance
LINE Insurance
EN
EN
LINE Insurance is an online service that offers a variety of life insurance products for travel, festivals, sports, children's schooling, and more for as little as a few hundred yen. Users can sign up quickly and easily from their smartphone via LINE messenger.
LINE Insurance is an online service that offers a variety of life insurance products for travel, festivals, sports, children's schooling, and more for as little as a few hundred yen. Users can sign up quickly and easily from their smartphone via LINE messenger.
JP
JP
LINEほけんは、旅行、フェスティバル、スポーツ、子供の通学など、様々な生活関連の保険商品を最低数百円からお得に提供するサービスです。LINEメッセンジャーを通じて、スマートフォンから簡単かつスピーディーに始められ、簡単な保険加入や操作が可能です。
LINEほけんは、旅行、フェスティバル、スポーツ、子供の通学など、様々な生活関連の保険商品を最低数百円からお得に提供するサービスです。LINEメッセンジャーを通じて、スマートフォンから簡単かつスピーディーに始められ、簡単な保険加入や操作が可能です。
KR
KR
LINE 보험은 여행, 페스티벌, 스포츠, 어린이 통학 등 다양한 생활 관련 보험 상품을 최저 몇 백 엔부터 저렴하게 제공하는 서비스입니다. LINE 메신저를 통해 스마트폰에서 쉽고 빠르게 시작할 수 있으며 쉬운 보험 가입 및 조작이 가능합니다.
LINE 보험은 여행, 페스티벌, 스포츠, 어린이 통학 등 다양한 생활 관련 보험 상품을 최저 몇 백 엔부터 저렴하게 제공하는 서비스입니다. LINE 메신저를 통해 스마트폰에서 쉽고 빠르게 시작할 수 있으며 쉬운 보험 가입 및 조작이 가능합니다.
LINE 보험은 여행, 페스티벌, 스포츠, 어린이 통학 등 다양한 생활 관련 보험 상품을 최저 몇 백 엔부터 저렴하게 제공하는 서비스입니다. LINE 메신저를 통해 스마트폰에서 쉽고 빠르게 시작할 수 있으며 쉬운 보험 가입 및 조작이 가능합니다.
Role
Role
As a member of the LINE Creative Center in Tokyo, Japan, I was responsible for web design for LINE Insurance. I designed landing pages to announce the launch of LINE Insurance and its service features, and created banners to promote it.
As a member of the LINE Creative Center in Tokyo, Japan, I was responsible for web design for LINE Insurance. I designed landing pages to announce the launch of LINE Insurance and its service features, and created banners to promote it.
Challenge of user-friendly insurance
The majority of insurance services have historically offered complex UX/UI. Text-oriented product guides and enrollment procedures have led customers to believe that insurance is a complex and difficult service. To improve this, LINE Insurance was launched in 2018. LINE Insurance aims to provide a user-friendly insurance experience by lowering the barriers to entry for users and improving the cognitive load of insurance information.
LINE
To achieve this, LINE Insurance established several design rules and applied them to the UX/UI. For example, the subscription process was simplified to minimize user drop-off. Friendly illustrations and a variety of colors were used to clearly distinguish categories. Additionally, rendering pages for both smartphones and PCs were created to showcase LINE Insurance’s strengths and attract more users.
Challenge of user-friendly insurance
The majority of insurance services have historically offered complex UX/UI. Text-oriented product guides and enrollment procedures have led customers to believe that insurance is a complex and difficult service. To improve this, LINE Insurance was launched in 2018. LINE Insurance aims to provide a user-friendly insurance experience by lowering the barriers to entry for users and improving the cognitive load of insurance information.
LINE
To achieve this, LINE Insurance established several design rules and applied them to the UX/UI. For example, the subscription process was simplified to minimize user drop-off. Friendly illustrations and a variety of colors were used to clearly distinguish categories. Additionally, rendering pages for both smartphones and PCs were created to showcase LINE Insurance’s strengths and attract more users.
Landing pages for Line Insurance.
Intuitive
Approach from a design perspective
The landing pages for LINE Insurance are designed with five main sections, each vertically scrollable. The first section features three horizontally scrolling screens that present the key messages of LINE Insurance. Section 2 introduces LINE Insurance, while section 3 introduces the products. The fourth section highlights the signature UI and features, and the fifth section allows users to watch commercials. The mobile landing page includes a bottom button for signing up for LINE Insurance, while the PC landing page features a QR code as a floating button at the bottom right of the screen, encouraging users to sign up and use the service on their smartphones. The landing page was designed to be intuitive and simple, adhering to the design rules and tone of the LINE Insurance app.
LINE Insurance has been engaging users with various events through eye-catching banners. These banners come in various sizes, including OA banners, pop-up banners, and Twitter banners, depending on the platform. The use of friendly illustrations depicting insurance products in different scenarios, along with the use of color, helps to capture users' interest.
Landing pages for Line Insurance.
Intuitive
Approach from a design perspective
The landing pages for LINE Insurance are designed with five main sections, each vertically scrollable. The first section features three horizontally scrolling screens that present the key messages of LINE Insurance. Section 2 introduces LINE Insurance, while section 3 introduces the products. The fourth section highlights the signature UI and features, and the fifth section allows users to watch commercials. The mobile landing page includes a bottom button for signing up for LINE Insurance, while the PC landing page features a QR code as a floating button at the bottom right of the screen, encouraging users to sign up and use the service on their smartphones. The landing page was designed to be intuitive and simple, adhering to the design rules and tone of the LINE Insurance app.
LINE Insurance has been engaging users with various events through eye-catching banners. These banners come in various sizes, including OA banners, pop-up banners, and Twitter banners, depending on the platform. The use of friendly illustrations depicting insurance products in different scenarios, along with the use of color, helps to capture users' interest.
A
B
C
A
LP for smartphones
B
Different products
C
LP for PC
Information and events delivered by the Official Account within the Line Messenger.
Information and events delivered by the Official Account within the Line Messenger.
A
B
B
B
A
Different sizes
B
Different themes
Some images for this project are sourced from:
Some images for this project are sourced from:
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