Naver Music
Naver Music
A Personal Project (2017)
A Personal Project (2017)
Naver Music redesign project focused on enhancing the user experience and interface of Naver Music, one of South Korea's leading music streaming services. Recognizing that music streaming is a highly individual experience, the service was shifted from a one-size-fits-all approach—dominated by popular music lists—to one that curates music based on users' preferences and themes. This change was aimed at better engaging the platform's primary audience, specifically Korean users in their 20s and 30s, a key demographic for music streaming services.
Naver Music redesign project focused on enhancing the user experience and interface of Naver Music, one of South Korea's leading music streaming services. Recognizing that music streaming is a highly individual experience, the service was shifted from a one-size-fits-all approach—dominated by popular music lists—to one that curates music based on users' preferences and themes. This change was aimed at better engaging the platform's primary audience, specifically Korean users in their 20s and 30s, a key demographic for music streaming services.
Personalized music curation
After carefully analyzing user behavior and preferences, it became clear that there was a strong demand for more personalized music curation. Rather than simply following trends, users expressed a desire for recommendations that matched their unique tastes and moods. In response, a system was developed to offer music suggestions that felt consistently tailored and refreshing with every use.
Nostalgic design concept
The redesign introduced a new brand identity concept, using CD albums as graphic motifs. Despite their decline in use with the rise of MP3 players and smartphones, CD albums still hold nostalgic value for many users. This motif was integrated across the graphical user interface and interaction design, offering a fresh yet nostalgic way to experience music.
Streamlined user interface
To further improve the overall user experience, the layout and color scheme were thoughtfully simplified, ensuring that album artwork remained the primary visual focus throughout the interface. A green-blue color palette was strategically applied to highlight only active elements, allowing users to focus on the most important interactions while still maintaining a clean and intuitive interface.
Personalized music curation
After carefully analyzing user behavior and preferences, it became clear that there was a strong demand for more personalized music curation. Rather than simply following trends, users expressed a desire for recommendations that matched their unique tastes and moods. In response, a system was developed to offer music suggestions that felt consistently tailored and refreshing with every use.
Nostalgic design concept
The redesign introduced a new brand identity concept, using CD albums as graphic motifs. Despite their decline in use with the rise of MP3 players and smartphones, CD albums still hold nostalgic value for many users. This motif was integrated across the graphical user interface and interaction design, offering a fresh yet nostalgic way to experience music.
Streamlined user interface
To further improve the overall user experience, the layout and color scheme were thoughtfully simplified, ensuring that album artwork remained the primary visual focus throughout the interface. A green-blue color palette was strategically applied to highlight only active elements, allowing users to focus on the most important interactions while still maintaining a clean and intuitive interface.
Personalized music curation
After carefully analyzing user behavior and preferences, it became clear that there was a strong demand for more personalized music curation. Rather than simply following trends, users expressed a desire for recommendations that matched their unique tastes and moods. In response, a system was developed to offer music suggestions that felt consistently tailored and refreshing with every use.
Nostalgic design concept
The redesign introduced a new brand identity concept, using CD albums as graphic motifs. Despite their decline in use with the rise of MP3 players and smartphones, CD albums still hold nostalgic value for many users. This motif was integrated across the graphical user interface and interaction design, offering a fresh yet nostalgic way to experience music.
Streamlined user interface
To further improve the overall user experience, the layout and color scheme were thoughtfully simplified, ensuring that album artwork remained the primary visual focus throughout the interface. A green-blue color palette was strategically applied to highlight only active elements, allowing users to focus on the most important interactions while still maintaining a clean and intuitive interface.
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Searching for music
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App icon
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A part of wireframes
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Searching result
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Creating a Jamm
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Jamm
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Playing music
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My Naver Music
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Radio
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Design Components
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Colors
Here are some other projects.
Here are some other projects.
