LINE Securities
LINE Securities
Hybrid App
Hybrid App
Released in Japan
Released in Japan
LINE Corporation (2019 - 2022)
LINE Corporation (2019 - 2022)
EN
EN
LINE Securities is LINE's mobile investment service, developed jointly by LINE and NOMURA Holdings, the parent company of NOMURA Securities. To make it easy for novice investors to start investing in stocks, it offers low-cost investment products from as little as a few hundred yen and allows for easy trading operations using a smartphone. It was first launched in November 2019, surpassing 1 million accounts within two years and two months of its launch. In 2020, it was voted the best online brokerage app for smartphones by investors in their 20s in Japan.
LINE Securities is LINE's mobile investment service, developed jointly by LINE and NOMURA Holdings, the parent company of NOMURA Securities. To make it easy for novice investors to start investing in stocks, it offers low-cost investment products from as little as a few hundred yen and allows for easy trading operations using a smartphone. It was first launched in November 2019, surpassing 1 million accounts within two years and two months of its launch. In 2020, it was voted the best online brokerage app for smartphones by investors in their 20s in Japan.
JP
JP
LINE証券は、LINEと野村證券の親会社である野村ホールディングスが共同で開発したLINEのモバイル投資サービスです。初心者投資家でも簡単に株式投資を始められるように、最低数百円からの安価な投資商品を提供し、スマートフォンでの簡単な取引操作が可能です。2019年11月に初登場し、発売2年2ヶ月で100万口座を突破し、2020年には日本の20代投資家が選ぶスマートフォンで使いやすい最高のオンライン証券会社アプリに選ばれました。
LINE証券は、LINEと野村證券の親会社である野村ホールディングスが共同で開発したLINEのモバイル投資サービスです。初心者投資家でも簡単に株式投資を始められるように、最低数百円からの安価な投資商品を提供し、スマートフォンでの簡単な取引操作が可能です。2019年11月に初登場し、発売2年2ヶ月で100万口座を突破し、2020年には日本の20代投資家が選ぶスマートフォンで使いやすい最高のオンライン証券会社アプリに選ばれました。
KR
KR
라인 증권은 라인과 노무라 증권의 모회사인 노무라 홀딩스가 공동으로 개발한 라인의 모바일 투자 서비스입니다. 초보 투자자도 쉽게 주식 투자를 시작할 수 있도록 최저 몇 백 엔부터 저렴한 투자 상품을 제공하며 스마트폰으로 쉬운 거래 조작이 가능합니다. 2019년 11월에 최초 출시 되어 출시 2년 2개월 만에 100만 계좌를 돌파했으며, 2020년에는 일본의 20대 투자자가 꼽은 스마트폰으로 사용하기 편한 최고의 온라인 증권사 앱으로 선정되었습니다.
라인 증권은 라인과 노무라 증권의 모회사인 노무라 홀딩스가 공동으로 개발한 라인의 모바일 투자 서비스입니다. 초보 투자자도 쉽게 주식 투자를 시작할 수 있도록 최저 몇 백 엔부터 저렴한 투자 상품을 제공하며 스마트폰으로 쉬운 거래 조작이 가능합니다. 2019년 11월에 최초 출시 되어 출시 2년 2개월 만에 100만 계좌를 돌파했으며, 2020년에는 일본의 20대 투자자가 꼽은 스마트폰으로 사용하기 편한 최고의 온라인 증권사 앱으로 선정되었습니다.
라인 증권은 라인과 노무라 증권의 모회사인 노무라 홀딩스가 공동으로 개발한 라인의 모바일 투자 서비스입니다. 초보 투자자도 쉽게 주식 투자를 시작할 수 있도록 최저 몇 백 엔부터 저렴한 투자 상품을 제공하며 스마트폰으로 쉬운 거래 조작이 가능합니다. 2019년 11월에 최초 출시 되어 출시 2년 2개월 만에 100만 계좌를 돌파했으며, 2020년에는 일본의 20대 투자자가 꼽은 스마트폰으로 사용하기 편한 최고의 온라인 증권사 앱으로 선정되었습니다.
Role
Role
As a member of the Financial Design Team within the LINE Creative Center in Tokyo, Japan, I was responsible for the UI design of LINE Securities. My main duties included updating features such as CFD, IPO, and iDeCo, as well as designing landing pages and refining system designs. I held the position of Senior Designer within the team.
As a member of the Financial Design Team within the LINE Creative Center in Tokyo, Japan, I was responsible for the UI design of LINE Securities. My main duties included updating features such as CFD, IPO, and iDeCo, as well as designing landing pages and refining system designs. I held the position of Senior Designer within the team.
LINE Securities
LINE Securities targets young people in their 20s and 30s, as well as new investors, particularly the working generation, by offering simple, user-friendly options to build assets and start investing.
With the ability to invest in stocks from just a few hundred yen via smartphone and trade instantly until 9 pm on weekdays, it's ideal for the busy lifestyles of working professionals.
LINE Securities
LINE Securities
LINE Securities targets young people in their 20s and 30s, as well as new investors, particularly the working generation, by offering simple, user-friendly options to build assets and start investing.
LINE Securities targets young people in their 20s and 30s, as well as new investors, particularly the working generation, by offering simple, user-friendly options to build assets and start investing.
LINE
With the ability to invest in stocks from just a few hundred yen via smartphone and trade instantly until 9 pm on weekdays, it's ideal for the busy lifestyles of working professionals.
With the ability to invest in stocks from just a few hundred yen via smartphone and trade instantly until 9 pm on weekdays, it's ideal for the busy lifestyles of working professionals.
The challenges LINE Securities faced.
The challenges LINE Securities faced.
UX at LINE Securities
In Japan, stocks can only be bought and sold in one unit (usually 100 shares) in normal spot trading. However, LINE Securities allows users to buy and sell stocks in “sub-unit trading,” which allows users to buy and sell only 1 share. This makes it possible for beginner investors to start investing with a small amount of money, which is differentiated from other stock services in Japan. Line Securities aims to provide a trading experience optimized for smartphones for these novice investors. As such, the trading tools are very simple and easy to use.
UX at LINE Securities
In Japan, stocks can only be bought and sold in one unit (usually 100 shares) in normal spot trading. However, LINE Securities allows users to buy and sell stocks in “sub-unit trading,” which allows users to buy and sell only 1 share. This makes it possible for beginner investors to start investing with a small amount of money, which is differentiated from other stock services in Japan. Line Securities aims to provide a trading experience optimized for smartphones for these novice investors. As such, the trading tools are very simple and easy to use.
User needs
In its early days, LINE Securities focused on investing in domestic stocks for beginner investors. However, as the number of users grew and novice investors gained experience in stock trading, more and more users wanted a wider range of products and services. Therefore, Line Securities expanded its range of products and services to include CFD, IPO, iDeCo, and more. Service improvements have ranged from relatively low-volume updates to add new products to existing Securities to the development of a new CFD native app.
User needs
In its early days, LINE Securities focused on investing in domestic stocks for beginner investors. However, as the number of users grew and novice investors gained experience in stock trading, more and more users wanted a wider range of products and services. Therefore, Line Securities expanded its range of products and services to include CFD, IPO, iDeCo, and more. Service improvements have ranged from relatively low-volume updates to add new products to existing Securities to the development of a new CFD native app.
Problem-solving for LINE Securities.
Simplifying
Approach from a design perspective
With a wide range of products and services, there was the potential for the service to become somewhat complex. However, since Line Securities is targeting novice investors, care was taken to keep trading simple. The process was reviewed several times to ensure that most trades and manipulations could be resolved within 3-4 depths. The Japanese stock charts were color-coded to represent positive candles in red and negative candles in blue, so bids and asks were color-coded together. The intention is to refrain from using unnecessary colors and focus on the market situation itself.
In the case of LINE CFD, compared to LINE Securities, LINE CFD covers a wider range of products and offers multiple charts, so it was designed with a darker background color to reduce visual fatigue. However, since LINE Securities and LINE CFD are both services offered within LINE Securities, the main color was unified to ensure that all services are consistent in experience and visual appearance. However, each service was developed individually, with the main colors being varied and applied as needed to enhance the system.
In the early stages of service development, Sketch and Zeplin were mainly used as tools, but as the size of the service expanded, Figma was used to manage components and libraries from 2022 onward. As a result, members of the LINE Financial Team were able to design new features and screen designs based on the libraries.
Problem-solving for LINE Securities.
Simplifying
Approach from a design perspective
With a wide range of products and services, there was the potential for the service to become somewhat complex. However, since Line Securities is targeting novice investors, care was taken to keep trading simple. The process was reviewed several times to ensure that most trades and manipulations could be resolved within 3-4 depths. The Japanese stock charts were color-coded to represent positive candles in red and negative candles in blue, so bids and asks were color-coded together. The intention is to refrain from using unnecessary colors and focus on the market situation itself.
In the case of LINE CFD, compared to LINE Securities, LINE CFD covers a wider range of products and offers multiple charts, so it was designed with a darker background color to reduce visual fatigue. However, since LINE Securities and LINE CFD are both services offered within LINE Securities, the main color was unified to ensure that all services are consistent in experience and visual appearance. However, each service was developed individually, with the main colors being varied and applied as needed to enhance the system.
In the early stages of service development, Sketch and Zeplin were mainly used as tools, but as the size of the service expanded, Figma was used to manage components and libraries from 2022 onward. As a result, members of the LINE Financial Team were able to design new features and screen designs based on the libraries.
A
B
C
D
E
F
G
G
A
Buying stocks
B
Stock Charts
C
Trading hours
D
Analyst comments
E
Portfolio management
F
Assets
G
Primary colors
A
B
C
D
E
A
LINE CFD
B
Chart settings
C
Trading
D
Multiple charts
E
AI-generated reports
Information and events delivered by the Official Account within the Line Messenger.
Information and events delivered by the Official Account within the Line Messenger.
A
B
A
Chats with LINE Securities account
B
OA banners
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