LINE Store
LINE Store
Mar. 2019 – Aug. 2019
LINE Store
Mar. 2019 – Aug. 2019
EN
LINE Store is a platform available on both smartphones and PCs, where users can purchase paid stickers, emojis, themes, and more. Once purchased, these items can be used across the LINE app and other LINE Family apps. With its diverse range of content and integration with LINE's core services, LINE Store plays a key role in supporting user expression and communication.
JP
LINEストアは、スマートフォンやPCから利用できるプラットフォームで、有料スタンプや絵文字、着せかえなどを購入できます。購入したアイテムは、LINEアプリやその他のLINEファミリーアプリで使用可能です。多彩なコンテンツとLINEの主要サービスとの連携により、LINE STOREはユーザーの表現やコミュニケーションを支える重要な役割を果たしています。
KR
라인 스토어는 스마트폰과 PC에서 모두 이용할 수 있는 플랫폼으로, 유료 스티커, 이모티콘, 테마 등을 구매할 수 있습니다. 구매한 아이템은 라인 앱과 기타 라인 패밀리 앱에서 자유롭게 사용할 수 있으며, 다양한 콘텐츠와 라인 주요 서비스와의 연계를 통해 사용자 표현과 커뮤니케이션을 지원합니다.
Role
As a designer on the LINE Creative Center team in Tokyo, I was responsible for the UX/UI design of LINE Store. I collaborated closely with the Service Planning and Operations teams to design new feature updates and created key visual assets such as event banners. My work focused on improving product discoverability, simplifying the purchase experience, and responding to the growing needs of a diverse and expanding user base.
EN
LINE Store is a platform available on both smartphones and PCs, where users can purchase paid stickers, emojis, themes, and more. Once purchased, these items can be used across the LINE app and other LINE Family apps. With its diverse range of content and integration with LINE's core services, LINE Store plays a key role in supporting user expression and communication.
JP
LINEストアは、スマートフォンやPCから利用できるプラットフォームで、有料スタンプや絵文字、着せかえなどを購入できます。購入したアイテムは、LINEアプリやその他のLINEファミリーアプリで使用可能です。多彩なコンテンツとLINEの主要サービスとの連携により、LINE STOREはユーザーの表現やコミュニケーションを支える重要な役割を果たしています。
KR
라인 스토어는 스마트폰과 PC에서 모두 이용할 수 있는 플랫폼으로, 유료 스티커, 이모티콘, 테마 등을 구매할 수 있습니다. 구매한 아이템은 라인 앱과 기타 라인 패밀리 앱에서 자유롭게 사용할 수 있으며, 다양한 콘텐츠와 라인 주요 서비스와의 연계를 통해 사용자 표현과 커뮤니케이션을 지원합니다.
Role
As a designer on the LINE Creative Center team in Tokyo, I was responsible for the UX/UI design of LINE Store. I collaborated closely with the Service Planning and Operations teams to design new feature updates and created key visual assets such as event banners. My work focused on improving product discoverability, simplifying the purchase experience, and responding to the growing needs of a diverse and expanding user base.
EN
LINE Store is a platform available on both smartphones and PCs, where users can purchase paid stickers, emojis, themes, and more. Once purchased, these items can be used across the LINE app and other LINE Family apps. With its diverse range of content and integration with LINE's core services, LINE Store plays a key role in supporting user expression and communication.
JP
LINEストアは、スマートフォンやPCから利用できるプラットフォームで、有料スタンプや絵文字、着せかえなどを購入できます。購入したアイテムは、LINEアプリやその他のLINEファミリーアプリで使用可能です。多彩なコンテンツとLINEの主要サービスとの連携により、LINE STOREはユーザーの表現やコミュニケーションを支える重要な役割を果たしています。
KR
라인 스토어는 스마트폰과 PC에서 모두 이용할 수 있는 플랫폼으로, 유료 스티커, 이모티콘, 테마 등을 구매할 수 있습니다. 구매한 아이템은 라인 앱과 기타 라인 패밀리 앱에서 자유롭게 사용할 수 있으며, 다양한 콘텐츠와 라인 주요 서비스와의 연계를 통해 사용자 표현과 커뮤니케이션을 지원합니다.
Role
As a designer on the LINE Creative Center team in Tokyo, I was responsible for the UX/UI design of LINE Store. I collaborated closely with the Service Planning and Operations teams to design new feature updates and created key visual assets such as event banners. My work focused on improving product discoverability, simplifying the purchase experience, and responding to the growing needs of a diverse and expanding user base.
To meet the needs of a wide variety of users, LINE Store has continuously introduced new features and seasonal events. In addition to official LINE content, the platform supports individual creators in publishing and selling their own designs, significantly expanding the product offering. As of September 2024, over 15 million items had been uploaded and sold, and the number continues to grow.
To meet the needs of a wide variety of users, LINE Store has continuously introduced new features and seasonal events. In addition to official LINE content, the platform supports individual creators in publishing and selling their own designs, significantly expanding the product offering. As of September 2024, over 15 million items had been uploaded and sold, and the number continues to grow.
With this rapid expansion came new UX challenges. As the number of products and purchases increased, it became harder for users to find relevant content. The interface needed to evolve into a more personalized, user-friendly platform that could scale with the growing inventory. Updates were made to streamline browsing, purchasing, and product usage with a strong focus on helping users discover items that matched their individual tastes more quickly and intuitively.
With this rapid expansion came new UX challenges. As the number of products and purchases increased, it became harder for users to find relevant content. The interface needed to evolve into a more personalized, user-friendly platform that could scale with the growing inventory. Updates were made to streamline browsing, purchasing, and product usage with a strong focus on helping users discover items that matched their individual tastes more quickly and intuitively.
Personalization
Updates to enhance discoverability, ease of use, and user engagement
To improve the experience of navigating LINE Store’s vast catalog, several features were introduced with a focus on personalization and user-centered interaction.
Custom Stickers: Enabling Personal Expression
Custom stickers allow users to personalize sticker content by adding their own names or short messages. To make this feature easy to discover and use, a “T” icon was added to thumbnails to distinguish them from regular stickers. I worked on simplifying the flow so that users could complete the customization and purchase process with minimal steps, even without explicit guidance.
Editor’s Choice: Curated Content for Quick Discovery
To reduce browsing fatigue, we introduced themed collections curated by editors. These groups highlight products with shared themes and are presented with engaging visuals and concise text in banner format. This not only supports product discovery but also aligns with marketing campaigns and seasonal trends.
Gifting: Streamlined Social Sharing
The gifting feature allows users to send items to friends. While the core interaction mirrors the standard purchase flow, we introduced a friend-selection step and message input early in the process. The goal was to preserve consistency for returning users while integrating gifting smoothly into the existing UX. I focused on ensuring the flow between selection, payment, and delivery felt cohesive and natural.
Personalization
Updates to enhance discoverability, ease of use, and user engagement
To improve the experience of navigating LINE Store’s vast catalog, several features were introduced with a focus on personalization and user-centered interaction.
Custom Stickers: Enabling Personal Expression
Custom stickers allow users to personalize sticker content by adding their own names or short messages. To make this feature easy to discover and use, a “T” icon was added to thumbnails to distinguish them from regular stickers. I worked on simplifying the flow so that users could complete the customization and purchase process with minimal steps, even without explicit guidance.
Editor’s Choice: Curated Content for Quick Discovery
To reduce browsing fatigue, we introduced themed collections curated by editors. These groups highlight products with shared themes and are presented with engaging visuals and concise text in banner format. This not only supports product discovery but also aligns with marketing campaigns and seasonal trends.
Gifting: Streamlined Social Sharing
The gifting feature allows users to send items to friends. While the core interaction mirrors the standard purchase flow, we introduced a friend-selection step and message input early in the process. The goal was to preserve consistency for returning users while integrating gifting smoothly into the existing UX. I focused on ensuring the flow between selection, payment, and delivery felt cohesive and natural.
Personalization
Updates to enhance discoverability, ease of use, and user engagement
To improve the experience of navigating LINE Store’s vast catalog, several features were introduced with a focus on personalization and user-centered interaction.
Custom Stickers: Enabling Personal Expression
Custom stickers allow users to personalize sticker content by adding their own names or short messages. To make this feature easy to discover and use, a “T” icon was added to thumbnails to distinguish them from regular stickers. I worked on simplifying the flow so that users could complete the customization and purchase process with minimal steps, even without explicit guidance.
Editor’s Choice: Curated Content for Quick Discovery
To reduce browsing fatigue, we introduced themed collections curated by editors. These groups highlight products with shared themes and are presented with engaging visuals and concise text in banner format. This not only supports product discovery but also aligns with marketing campaigns and seasonal trends.
Gifting: Streamlined Social Sharing
The gifting feature allows users to send items to friends. While the core interaction mirrors the standard purchase flow, we introduced a friend-selection step and message input early in the process. The goal was to preserve consistency for returning users while integrating gifting smoothly into the existing UX. I focused on ensuring the flow between selection, payment, and delivery felt cohesive and natural.
A
B
C
D
E
F
A
Custom stickers for PC
B
For mobile
C
Consent popup
D
Home
E
Sending a gift
F
Checkout
Selected images sourced from:
Selected images sourced from:
